Amazon A+ Content Image Requirements (2026)
Amazon's minimum pixel sizes for A+ and Brand Story modules, the 2MB file limit, the content rules, and how to plan shots that survive a wide crop.
On this page
A+ images are judged by the slot you upload them into, not by the main-image rules. Meet the module's minimum pixel size (970×600 for a standard header, 1464×600 for a premium full-width banner), keep each file under 2MB, and plan each shot so the product survives a wide, short crop and a phone screen.
Most guides for this search print a module size table with no source. Every rule and size below comes from a public Amazon page, checked on October 8, 2026, and is linked so you can recheck it.
This post covers the images below the bullet points: A+ modules and Brand Story. For the main listing photo (white background, 85% fill, zoom size), use our Amazon product image requirements checklist. The rules are different.
What Amazon confirms on public pages
These rules come from Amazon's A+ Content design guide (published September 2025) and the A+ Content tool page, both on sell.amazon.com:
Scroll horizontally to see all columns.
| Rule | What Amazon says |
|---|---|
| File size | "Image sizes should be no larger than 2MB." |
| Image quality | No "low-resolution or animated images." |
| Text in images | "Avoid embedding text in images so mobile customers can read all the details on smaller screens." |
| Resizing | "Resized images can lead to blurriness and unreadable text," so follow the dimension requirements. |
| Prohibited content | Claims like "best-selling" or "top-rated", pricing, promotions, shipping details, QR codes, hyperlinks, contact information, competitor comparisons, and awards without the certifying body and year. |
| Eligibility | Professional selling account plus a Brand Representative or Reseller role for a brand in Brand Registry, or generic products in your catalog. A+ itself is free for eligible sellers. |
Two more rules come from Amazon's own sources. The SP-API A+ Content model on Amazon's GitHub makes alt text required for every image, with a maximum of 100 characters. In an A+ best-practices post in the Seller Forums, Amazon's News_Amazon account tells sellers to "limit the amount of text embedded in images." The same post says "don't re-use your images" and to "avoid generic or lifestyle images that don't showcase your products."
The prohibited-content list applies to pixels too. A "Best seller" badge baked into a banner breaks the rule just as much as the same words typed into a text field.
Minimum image sizes by module
Amazon's Selling Partner API documentation lists a minimum image size for each module, in its A+ Content Examples (standard modules), A+ Premium Modules and A+ Brand Story Modules pages. The ones you're most likely to fill with photos:
Scroll horizontally to see all columns.
| Module | Minimum image size |
|---|---|
| Standard header image with text | 970×600 |
| Standard image with text overlay | 970×300 |
| Standard company logo | 600×180 |
| Standard single-image highlights, specs detail, multiple-image text | 300×300 |
| Standard image sidebar | 300×400 main, 300×175 sidebar |
| Premium full background image or text | 1464×600 desktop, 600×450 mobile |
| Premium image with text | 800×600 |
| Premium dual image with text | 650×350 |
| Premium four-column images, three-column comparison | 300×225 |
| Brand Story background card | 1464×625 desktop, 463×625 mobile |
| Brand Story focus image | 362×453 |
| Brand Story logo | 315×145 |
| Brand Story four-ASIN card (each product) | 166×182 |
These are minimums, not exact sizes. Amazon's design guide warns that "resized images can lead to blurriness and unreadable text," so export each image at the slot's shape, at or modestly above the minimum, and still under 2MB. A+ Content Manager shows the expected size when you add an image to a slot; if it ever differs from this table, follow the hint in front of you.
Premium A+ has its own eligibility rules, which Amazon sets in Seller Central. If you don't see premium modules in A+ Content Manager, plan with the standard sizes.
Specs we cut
Many guides also list RGB color, 72 dpi, JPEG/PNG only and a 50-pixel safe zone. We found none of them on a public Amazon page, so they are not in the table. Exporting RGB JPEG or PNG at the exact pixel size is a sensible default. The dpi value in the file's metadata doesn't change how a web image displays; the pixel count does.
Plan for the shape, not just the size
The pixel sizes matter less than the shapes. A+ banners are much wider than a normal photo:
Scroll horizontally to see all columns.
| Slot | Approximate ratio | What it means for the shot |
|---|---|---|
| 970×600 header | 1.6 : 1 | A normal landscape frame. Little cropping needed. |
| 970×300 overlay | 3.2 : 1 | A thin strip. A 16:9 photo loses almost half its height. |
| 1464×600 premium | 2.4 : 1 | A wide band. Keep the product away from the top and bottom edges. |
| 300×300 tiles | 1 : 1 | Square. Shows only one detail or one use. |
Most failed A+ banners started as an ordinary product photo that got squeezed into a 3:1 slot. The product's top gets clipped, or it's scaled down until the label is unreadable. Plan for the crop before you shoot or generate:
- Keep the product in the middle band. For a 3:1 strip, keep the product and any key detail within the middle half of a 16:9 frame's height; that band is all a 3.2:1 crop keeps.
- Leave horizontal room. Overlay modules float a text box over one side of the image. Leave clean space on that side so the box doesn't cover the product.
- Shoot a wider frame than you need. You can crop a wide frame down. You can't add pixels outside the frame without generating them.
- Check the phone view. The A+ Content Manager preview shows desktop and mobile. Check every banner on mobile, where a wide strip shrinks to a sliver.
What to put in each module
Amazon's best-practice post warns against lifestyle images that don't showcase the product. A scene works when the product is the clear subject. In practice that means a different job for each module, not the same hero photo cropped five ways:
- Header or full-width banner: the product in its real setting, at a scale that shows size. A kitchen tool on a counter next to a cutting board says more than the tool floating on a gradient.
- Three- or four-image rows: one feature per tile. A texture close-up, a clasp, the inside of a pocket. Write the explanation in the module's text field, not on the image.
- Comparison table: clean, consistent product shots of each ASIN, all at the same angle and lighting so the differences are product differences.
- Brand Story: a background card that shows your brand's world (materials, workshop, typical customer) rather than another packshot. Amazon's best-practice post recommends using both basic A+ and Brand Story modules.
The difference between these and your secondary listing images: listing images sit in the gallery and get swiped; A+ images sit in a scrolling page next to text you control. That's why Amazon wants the explaining done in text and the showing done in images. Our guide to lifestyle vs studio product photos covers which kind of shot does which job.
Making the images
You need several scene shots per product, so photography cost adds up quickly. Three honest options:
Shoot them. One styled session can cover every slot if you shoot wide and plan for the crop. This is still the best option when the product's texture or fit is what you're selling.
Use Amazon's built-in tool. Amazon's best-practice post says sellers short on time or budget can generate new images with the generative AI tool inside A+ Content Manager. It's free and already inside the builder. If it gives you usable scenes, you may not need anything else.
Generate scenes from your product photo. In 43frames, the Lifestyle Daylight Scene template places a product from your reference photo into a sunlit table setting at a widescreen 16:9 shape. When you attach a photo, the Shape setting switches to Match photo, so pick Widescreen or Landscape again before creating. With the default model, an image costs 2 credits at Standard quality, 3 at High and 4 at Print. The template creates 4 images unless you change the count, and Studio shows the total before you create. Pick High or Print if you plan to crop to a thin strip, so you have more pixels to crop from.
What 43frames won't do: it has no A+ size presets, it doesn't export at 970×300 or any other module size, and it doesn't check Amazon's rules. Crop and export each image to the slot's shape and minimum size yourself. Generated scenes can also change a label, a control or the product's proportions, and a mismatch between the A+ image and the item delivered is a returns problem. Compare each result against the real product. If a scene drifts, the cut-out-and-composite method in how to change a product photo background keeps the product's pixels untouched.
A pre-upload checklist
- The image meets the module's minimum pixel size and matches the slot's shape.
- The file is under 2MB and is not animated.
- The product is fully visible after the crop, on both desktop and mobile previews.
- Text sits in the module's text fields, not in the image. Any text that must stay on the image is legible on a phone.
- No prices, promotions, "best-selling" style claims, QR codes, contact details or competitor references in the image.
- Every image has alt text of 100 characters or fewer that describes what's shown.
- Each image matches the product the buyer will receive.
For the rest of the listing, the AI product photography guide explains how to review generated product images before using them anywhere.
FAQ
What size are Amazon A+ content images? It depends on the module. Amazon's Selling Partner API documentation lists minimums of 970×600 for the standard header image, 970×300 for the text-overlay image, 600×180 for the company logo and 300×300 for single-image highlight modules. Premium full-width images need at least 1464×600 on desktop and 600×450 on mobile. Check the hint A+ Content Manager shows for each slot before you export.
What is the file size limit for A+ images? Amazon's A+ Content design guide on sell.amazon.com says images should be no larger than 2MB. Export at the slot's exact pixel size, then check the saved file's size before uploading; a large PNG banner can pass 2MB easily.
Can I put text in my A+ images? You can, but Amazon advises against it. Its design guide says to avoid embedding text in images so mobile shoppers can read the details, and its best-practice post asks sellers to limit the amount of text embedded in images.
Can I use AI-generated images in A+ content? Amazon itself offers a generative AI image tool inside A+ Content Manager, so generated scenes are not ruled out. The prohibited-content rules still apply, and the product shown has to match what the buyer receives. Use a real photo of the item as the reference and check labels and proportions before uploading.