43frames

Privacy Policy

Last updated: October 14, 2026

1. Introduction

43frames ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI image and video studio.

2. Information We Collect

2.1 Information You Provide

  • Account information (name, email address, password)
  • Purchase and payment information processed through Polar
  • Images, videos, prompts, and related metadata you provide to the Service
  • Communications with our support team
  • Feedback and survey responses

2.2 Automatically Collected Information

  • Usage data (features used, pages visited, time spent)
  • Device information (browser type, operating system, IP address)
  • Cookies and similar tracking technologies
  • Session data and authentication tokens
  • Error logs and diagnostic information

3. How We Use Your Information

We use the collected information for:

  • Providing and maintaining our Service
  • Creating, restoring, upscaling, and storing visual content
  • Managing your account, credits, and purchases
  • Processing payments and preventing fraud
  • Sending service updates and administrative messages
  • Sending occasional product news and offers, only if you opt in (see Email choices below)
  • Improving our Service and developing new features
  • Analyzing usage patterns and performance metrics
  • Responding to your requests and providing customer support
  • Complying with legal obligations

3.1 Email choices

Account and purchase emails, such as receipts, password resets and training results, are part of the Service and are sent whenever they apply.

Product news and offers are optional. We send them only if you opt in when you sign up or in Account, and we record when and where you opted in. You can withdraw that consent at any time with the unsubscribe link in any such email or under Account, Email preferences. Withdrawing does not affect account and purchase emails.

4. Third-Party Services

We use the following third-party services that may collect and process your data:

  • Polar - One-time credit-pack checkout, payment processing, and refund events
  • Cloudflare - Image and video hosting and content delivery
  • FAL.ai - AI processing for image and video generation, photo tools, and custom model training
  • Vercel - Hosting and analytics
  • Resend - Delivery of account and purchase emails, and of product news and offers if you opt in
  • PostgreSQL Database Providers - Data storage

These third parties have their own privacy policies governing the use of your information.

5. Data Storage and Security

We use technical and organizational measures intended to protect your data, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Hashed account passwords managed by our authentication system
  • Secure session management
  • Sign-in required for your account, library and requests

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

6. Your Uploaded and Generated Content

Regarding the visual content you upload or create:

  • Your uploaded images are stored securely and associated with your account
  • Images and videos are delivered through Cloudflare from long, unguessable links. Anyone who has a link can open that file, so share links only with people you trust.
  • Content may be processed through FAL.ai to provide the generation, photo, video, or training operation you request
  • We may use anonymized, aggregated data from generated images to improve our Service
  • You can delete supported images and videos using the controls available in the Service
  • We do not sell or share your images with third parties for marketing purposes

7. Data Retention

We retain personal data for as long as necessary to provide the Service and fulfill the purposes outlined in this policy. Until self-serve account deletion is available, contact privacy@43frames.com to request deletion. When a deletion request is completed, we remove account-owned media and application data. We retain payment or legal records only for as long as applicable law requires.

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Maintain your session and authentication state
  • Remember your preferences and settings
  • Analyze usage patterns and improve the Service
  • Provide analytics through Vercel Analytics

You can control cookies through your browser settings, but disabling them may affect Service functionality.

9. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

  • Access - Request a copy of your personal data
  • Rectification - Correct inaccurate or incomplete data
  • Deletion - Request deletion of your personal data
  • Portability - Receive your data in a structured format
  • Objection - Object to certain processing of your data
  • Restriction - Limit how we use your data
  • Withdrawal of Consent - Withdraw consent for data processing

To exercise these rights, contact us at privacy@43frames.com

To report an image of you made with 43frames, see Report an image of you.

10. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

11. Children's Privacy

Our Service is not intended for users under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice on our Service. Your continued use after such changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@43frames.com
  • Legal inquiries: legal@43frames.com
  • Product and billing support: support@43frames.com